2. 2. THE COMMUNICATION PROCESS

2.4. Functions of the sender and receiver in the communication process

Functions of the sender in the communication process

·        Encoding the Message

·        Selecting the Communication Channel 

·        Knowing the Audience

·        Ensure Clarity of the Message

·        Seeking Feedback

Functions of receiver in the communication process

·       Reception and Perception:

·       Active Listening or Reading

·       Decoding and Interpretation:

·        Feedback Provision:

·       Responsibility for Understanding the message